The significance of the business, and the associated corporate feel, are reflected on the page, which focuses on learning more about the business and company updates. But all of them have considered brand identity, their target audience and how users will interact with the page.Ĭisco is an American conglomerate whose work in networking and telecommunications has made them a multi-billion dollar company. Needing inspiration for your web animations? Check out 10 great examples of animations we found. And you want to ensure their attention is held long enough to sell to them. You want them to be engaged with what they are seeing and how they are experiencing your page. When a user lands on your website, it may be their first impression of you, so you want their experience to be the best it can be. Regardless of how they are used, webpage animations are a matter of UX design. On the other hand, there are more overt options, like a character that stays with the page as users scroll down so the user can connect with the brand’s personality. Subtle animations, like the little bounce of a login button that tells the user they’ve input their information incorrectly, provide a better user experience. Creating an attention-grabbing starting screen that makes users want to press play is a sure way to keep them on the page long enough for you to tell them why they should buy in. The best thing about animations is that they can fit seamlessly into your brand - they can be subtle or overt.įor example, many companies have found success with explainer videos directly on their home page. Research by the Online Publishers Association showed that over an eight-month period, 80 percent of users had watched a video ad, and of those, 46 percent had taken a follow-up action. Videos and animations keep people engaged, keep the eye moving and may even be used to draw viewers to the CTA. This is attributed to the average human attention span of eight-seconds (according to a 2015 study by Microsoft Corp). People like interactive graphical elements. Research found that users stay on a webpage 2.6 times longer than normal when it has animation. To make the most out of animations, give them a purpose, says Joe Jordan, creative director at JK Design. But when used wrong, they can also draw attention away. They aim to draw the eye exactly where it needs to go. Today, animations can be used in a variety of ways and many companies are finding subtle, yet impactful uses on their websites. The animation has a duration of (2 * 0.5 * 3) seconds, or exactly 3 seconds, and therefore meets the requirements of the success criterion.Animation isn’t just about entertainment or cool logos anymore. Be careful when increasing the frame rate that the resulting image does not fail the requirement not to exceed the general flash or red flash thresholds attention to this is especially important for large images. Reduce the number of frames in the image, or increase the frame rate. If even one repetition results in more than five seconds of animation, one of the other factors must be adjusted. Truncate this number down to the nearest integer, do not round up to the next integer, to ensure that the image will stop within five seconds. Most commonly, set the number of repetitions to five seconds divided by the product of the number of frames times the frame rate (or by the sum of the frame rate). 25) * 3) seconds, also exactly 3 seconds.įor an image to stop blinking within 5 seconds, one of the three variables must be adjusted. 25 seconds, and three repetitions will have a duration of ((.75 +. For example, a simple image with two frames, the first of which displays for. In this case, the duration of the animation is the sum of the frame rates times the number of repetitions. However, it is possible to set a different frame rate for each frame, to allow certain frames to be displayed longer than others. Many animated gif images have a constant frame rate, i.e., the amount of time each frame is displayed is the same. 5 seconds, and 3 repetitions will have a duration of (2 * 0.5 * 3) seconds, or exactly 3 seconds. For example, a simple blinking image with 2 frames, a frame rate of. The number of repetitions, which is how many times the entire animation is performed Īt its simplest, the duration of the animation is the number of frames times the frame rate times the number of repetitions.

The frame rate, which is how long each image is displayed

The number of frames in the image, which are discrete images in the animation sequence There are three aspects of the design of animated gif images that work together to determine how long the image blinks (or otherwise animates): The objective of this technique is to ensure that animated gif images stop blinking within five seconds.

Sample animate it blink